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A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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Audie Award, Business/Educational, 2015
In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, underappreciated tool - one that has been available to us since childhood. Questioning - deeply, imaginatively, "beautifully" - can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"
Berger's surprising findings reveal that even though children start out asking hundreds of questions a day, questioning "falls off a cliff" as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn't encouraged - and, in fact, is sometimes barely tolerated.
And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They've mastered the art of inquiry, raising questions no one else is asking - and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them - by starting with a "beautiful question".
Berger explores important questions, such as:
A More Beautiful Question outlines a practical Why/What If/How system of inquiry that can guide you through the process of innovative questioning - helping you find imaginative, powerful answers to your own "beautiful questions".
Product details
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Audible Audiobook
Listening Length: 7 hours and 54 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Audible Studios for Bloomsbury
Audible.com Release Date: March 4, 2014
Language: English, English
ASIN: B00IGB8A0M
Amazon Best Sellers Rank:
Having heard Mr. Berger speak, I can report that he is an engaging presenter who has a number of sensible things to communicate about the importance of questions. I was glad I heard him because it raised my opinion of his work since I find this book to be rather mediocre. It’s not the theme that is a weakness of the book. In fact, I think there is value in reminding people of the importance of inquiry. Where the book falls short is in the typical shortcomings of books in the business genre: it is about three times as long as it needs to be (for a book that is already short) and it doesn’t actually provide concrete solutions to the problems it poses.I often find that books meant to help people innovate (particularly in business) have decent points to make but tend to make the same point over and over. Here Mr. Berger reminds us of the inquisitiveness of children and explores why we lose this ability as we age. Then he encourages us to bring back this ability in business, in life, and in education where he repeats the same variation on the theme over and over. However, as he keeps saying we need to question more, and as he provides some techniques to do so, he can’t say when or how exactly we should be doing this because, in fact, sometimes we shouldn’t be asking questions, we should be acting.Still, as I said before, there is definite value in the point Mr. Berger is trying to make and many of the anecdotes from life and business that he brings in to make his point are interesting, though I’m not sure about all the asides. However, for a reader who wants to be reminded of the importance of questioning, this is a good place to begin.
I first heard Warren Berger on The Knowledge Project podcast, then purchased this book in an effort to improve my own questioning ability. While it is a great resource for asking better questions, this book offers so much more than that. It's an insightful look into the role of inquiry in modern life. Berger suggests that as the world becomes more complex and dynamic, questions become more valuable than answers. He offers a framework to formulate and ask better questions. But he also digs deeper into topics such as the age of adaptation, design thinking, our education system, and the reasons people avoid fundamental questioning. As an added bonus, there are some brilliant questions Berger challenges us to consider for ourselves along the way.
This was a refreshing, powerful read that lingered in my mind. And every conversation I had for a long time after. I have recommended it to many friends and strangers. Am considering ordering a stack and handing them out. Is like an antidote to the lobbing of opinions, tirades, emotional appeals, soundbites, and status quo found in our discourses national, local, online, and perhaps at the dinner table.Is not just a book about change for change's sake, either. Revolution minus reason is not the goal. Innovation requires perseverance, personal motivation, and a specific need. Questions.This book is great for high schoolers, college students, adults, innovators, mechanics, doctors, teachers, administrators, lawyers, janitors, jailers, pilots, housewives, politicians, clergy, nurses, therapists, zoo keepers, authors, artists, tv producers, scientists, secretaries, salesman, farmers, grandparents, godparents, new parents, never parents, and in a nutshell: any person who thinks, wonders, acts, and lives on this planet.Might be interesting as a book club read. Certainly good as a book re-read. Am off to pick it up again. Am eager to re-read the narrative of the man whose personal "why" transformed the world of prosthetics. One of many Beautiful questions.
After reading Glimmer, Warren Berger's 2009 book looking at designers and design thinking, I became a fan of sorts and pre-ordered A More Beautiful Question anticipating something good as a follow-up. I wasn't disappointed. Like Glimmer -- and perhaps design thinking -- Berger takes both a deep dive and a broad stroke over his subject matter. This is tough to do well, but Berger pulls it off.There is something delightful about looking at something that seems so obvious and simple, but is far from simplistic, in detail. Berger goes through the vast swaths of research and evidence on question formation and innovation and blends it seamlessly with anecdotes, observations and questions...lots and lots of questions. To 'live the title' of the book, the text is organized around questions and, at least with the Kindle, the questions are hyperlinked to explanations at the back about their origin and relevance. This feature was wonderful and frustrating -- but largely due to technology. I read using a Nexus tablet, but my preferred reader is the original Kindle. On that latter device, the linking becomes a frustration in that it is sometimes hard to get back to your place. But that's a small point.Berger's style of writing is engaging, balancing conciseness with informality, and using enough revisiting of ideas in different places in the text to thread ideas throughout the narrative, but not too much to feel repetitive. I loved this just as I loved Glimmer.What a reader will take from this is that questions are important, that the best (and most consistent) innovators, leaders and scientists are typically great at asking questions and not just providing answers. Indeed, Berger makes the case that the question and answer are inextricably linked showing dozens of examples of how the habits of questioning lead to exciting outcomes. He also offers a challenge to anyone involved in education -- which, he'd argue is nearly everyone in this age of change and ongoing learning -- to examine how questions are encouraged and discouraged to shun curiosity. This has enormous implications and, as we see, gets replicated in our businesses and other organizations.If this book does anything for you I hope it gets you to ask better questions and enjoy not always having answers. Taken to heart, the message of paying attention to the questions -- living the questions if you will -- is one that may have profound consequences on your life, work, and learning.
Very much identified with the approach and insights of the Warren Berger. However, one could read the articles on this book or watch the author’s Ted Talk and the core of the book would be revealed. The cost benefit of reading the entire book was not acceptable in my opinion.
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